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Marvel Entertainment and Zumobi accept teamed up to accompany a new Iron Man appliance to the iPhone and iPod touch. The chargeless appliance is added than aloof a amalgamation for the accessible Iron Man 2 movie, it’s an app advised to accumulate admirers affiliated to the absolute Iron Man universe, accommodate video clips, downloadable wallpapers, admission to cine tickets and more.
We got a adventitious to allocution to both Curiosity and Zumobi about the app, its development and approaching affairs to accompany Curiosity backdrop to adaptable devices.Zumobi advised the app to fit in with the absolute Iron Man motif. The cartoon and colors bout the blur and banana series, and elements of the apps ascendancy console actor the HUD (heads-up display) that resides central Tony Stark’s Iron Man helmet.
From the capital screen, users can accept to appearance videos, news, wallpapers, the agent of Iron Man, buy tickets and admission added Curiosity links.
The video clips affection a array of TV commercials for Iron Man 2 and its amalgamation sponsors (like Dr Pepper and Audi) and there are additionally links to clips from the film, which bout up with what Curiosity has been announcement to its official YouTube page.
The account breadth is one of the best absorbing because it gathers account not aloof about the film, but about the comics and the accompanying cosmos as well. So admirers can apprehend capacity about accessible books in Avengers alternation (or looks at accomplished books), acquisition out about collectibles or appropriate copy memorabilia that’s advancing out, get a attending at cine posters, cine clips and more.
Marvel pumps out actually dozens of account items a day about anniversary of its altered backdrop and the Iron Man iPhone app is adapted as anon as those accessories hit the web. For newer admirers to the alternation who ability appetite to apprentice added about Iron Man and the added characters in the series, there is an origins breadth that gives accomplishments as to the character’s history, his stats, the air-conditioned being he can do and so on.
Zumobi has a history of creating adaptable apps that tie in with amusing media — the MSNBC.com and Rachel Maddow iPhone apps are both from Zumobi and both accept amusing elements. For the Iron Man app, users can allotment around any account they acquisition in the app via e-mail, Twitter or Facebook. That’s appealing cool, and that’s the array of affair we like to see in branded applications.
Zumobi told me that with the Iron Man app, the aggregation is authoritative its aboriginal attack into including in-app purchases. On that end, users can buy cine tickets for Iron Man 2 anon from the application. The app ties into Fandango.com, so you can use the app to buy tickets application new or your absolute Fandango information. Application geolocation, the app can point out what theaters adjacent are arena the blur and at what time.
The app additionally offers admission to absolute Curiosity wallpaper for the iPhone. Right now, there are a cardinal of chargeless selections that can be downloaded, but in the future, absolute wallpaper designs will be accessible for $0.99 each. At first, I anticipation that charging $0.99 for wallpaper was array of insane, but again Zumobi told me that these aren’t aloof activity to be accepted cine cartoon but absolute designs commissioned by the Curiosity team. Suddenly, the abstraction of accepting admission to a distinctively advised iPhone wallpaper that was fatigued by a acclaimed Curiosity artisan makes sense. While I don’t apprehend this to address to all users, for a amount accumulation of Curiosity fans, that’s the array of affair that is account $1.
The iPhone and iPod blow accept admission to the Iron Man app now, however, an app that is optimized for the iPad will be accessible soon. This app will accept some of the aforementioned characteristics of the Iron Man iPhone app but the added amplitude and faster processor of the iPad will be activated to accord an alike added immersive attending and feel.
Zumobi told me that they advised the iPad app to basically be “what Tony Stark’s claimed ascendancy centermost would attending like.” That’s appealing cool, abnormally back we all apperceive Tony Stark would absolutely accept an iPad (OK, a souped-up cool iPad with lasers and rocket boosters) at his ancillary at all times.
When I batten with Curiosity at the end of aftermost week, they fatigued to me that the Iron Man app is not an Iron Man 2 app. That agency that back the alarum over the blur dies down, the app won’t disappear. Account and appearance advice and added abstracts will abide to be fed into the app, as it absolutely is advised to be a aperture for all things Iron Man and as a way to bigger acquaint bodies to the franchise.
Right now, the app links to some of the absolute curiosity websites and applications — like the Curiosity Comics app for the iPhone and iPad. The plan is to accept alike bigger affiliation with those apps in the future. Curiosity additionally said that they are anticipating architecture added appearance or authorization centered adaptable apps.
I asked Curiosity about their affairs for Android and was told that the aggregation is absolutely attractive into Android and hopes to absolutely dive into the belvedere afterwards this summer. They are attractive at added adaptable platforms too, but afterwards the iPhone/iPad, Android is antecedence cardinal one.
The best acknowledged branded adaptable applications are those that bout the sensibilities of the cast itself. The Iron Man app does that, both in what appearance it offers and its all-embracing attending and feel. We anticipate that accepting applications that attending the allotment — and action agreeable and amount above aloof an accessible advance — is all-important for brands that appetite a adaptable app to break on users radars for added than aloof a few days.
By accouterment aboriginal and foremost to banana admirers — but additionally alms cine goers admission and information, Curiosity has done a abundant job architecture a branded app that doesn’t feel like it is one note.
What do you anticipate of the trend in branded applications? What do you anticipate of the Iron Man app? Let us know!
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