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Last Thursday, an abettor to Fox News ballast Bret Baier spammed a cardinal of media abstracts and Fox News advisers with the afterward email. Its accountable was Baier’s new book about above President Ronald Reagan.
Date: Thursday, May 10, 2018 at 4:53 PMTo: [Redacted] Subject: Tweet Appeal for Bret Baier’s new book
Bret Baier’s new book is set to be arise on Tuesday, May 15th. Three Days in Moscow: Ronald Reagan and the Fall of the Soviet Union, reveals as never afore President Ronald Reagan’s action to end the Cold War, affected about the historic, three-day 1988 Moscow Summit. You can acquisition added advice here: https://www.bretbaier.com/books/three-days-in-moscow/ [bretbaier.com]
We are allurement for your advice in overextension the chat about the book via Twitter. If you feel inclined, we would be so beholden if you would accede sending out a cheep to your followers auspicious them to analysis out the book website and administration your thoughts. We would adulation to get the chat out Monday and Tuesday (May 14th and 15th) especially, but anytime you can accelerate one in the abutting anniversary would be abundantly appreciated!
I accept scripted a few sample tweets below, but feel chargeless to address and accelerate your own. I accept additionally absorbed a few adduce cards we had fabricated up if you appetite to allotment a photo as well.
TWEET SAMPLE 1:
Congratulations to @FoxNews ballast @BretBaier on his new book #ThreeDaysinMoscow out this week! For added advice or to acquisition out area you can accommodated Bret during his book tour, arch over to www.bretbaier.com [bretbaier.com] and bang on the ‘Books’ tab! #bookbuzz #history
TWEET SAMPLE 2:
Looking for a abundant Father’s Day gift? @BretBaier’s new book #ThreeDaysinMoscow hits food this week—pick up a active archetype for dad here: https://bit.ly/2Iwc3Dv [bit.ly] #bookbuzz #history
TWEET SAMPLE 3:
Shout out to my acquaintance and aide @BretBaier on the absolution of his new book #ThreeDaysinMoscow. If you adulation history this book is a charge read—a lot of interesting, never afore arise nuggets in this one! Pick it up wherever books are awash or online via @amazon, @BNBuzz or @booksamillion #bookbuzz #history #FoxNews
Thank you so abundant for your help! If you accept any questions amuse feel chargeless to acquaintance me.
It’s absolutely not abnormal for journalists to accept PR emails announcement books. What’s altered about this one is that Baier’s abettor was accurately allurement some of the bodies who go on Baier’s appearance for a favor.
This was an allurement to a logrolling.
The majority of bodies who assume to accept answerable the appeal for a little #bookbuzz assignment anon for Fox News in some capacity.
The blow arise to arise from bodies who arise consistently on “Special Report with Bret Baier,” like Tom Rogan of the Washington Examiner and the relaunched “McLaughlin Group.”
Or like Mollie Hemingway of The Federalist, who was affectionate abundant to use one of the adduce cards from the assistant’s email in her tweet.
Or alike like Axios’ Jonathan Swan, who we abstruse today from BuzzFeed News isn’t usually so cheaply bought off. (BuzzFeed letters that Swan makes about $25,000 per speech.)
Extra credibility to Swan for accepting his cheep out aloof bristles account afterwards the email hit his inbox.
Bret Baier will absolutely be acquisitive to accept Rogan, Hemingway and Swan aback on his appearance anon for their complete absolute perspectives. It’s nice to do favors for your friends.
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