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Apple appears to accept taken to Tumblr to alpha up a new announcement attack for the iPhone 5c. The attack is alleged “Every blush has a story,” and the webpage alleged “ISee5c” appeared aural the accomplished brace of days.
The advertisements are videos assuming altered iPhone 5c buzz colors and case colors. Each almost 15 added video plays a altered song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 activating wallpapers…
Each ad ends with a statement. For instance, the blooming iPhone 5c video proclaims “Viva o Carnaval” at the end. That accurate video plays fun, carnival-themed Brazilian music. The red/pink iPhone 5c video declares “Porte de Lilas” (the gates of Paris), and it plays French music with the words ‘little dots’.
The white iPhone 5c popcorn-themed ad ends with “Enjoy the show” and the chicken phone’s video ends with “Showtime.” The dejected iPhone 5c video is a simple arrangement of activated white dots on a dejected background, and no music or tagline is shown. There is a “Coming Soon” box as well, but it is cryptic what this references.
The antecedent cipher of the webpage, apparent above, shares some of the names for the videos (click for larger).
While there is no complete affidavit that Apple is abaft these iPhone 5c videos, there is affirmation that credibility to Apple acceptable actuality abaft the new announcement campaign. First, some Tumblr users are advertisement that the iPhone 5c colors Tumblr folio is assuming up as a Sponsored Post in their Dashboards. This bureau that the page’s architect is advantageous Tumblr/Yahoo for the iPhone 5c folio to appearance up as an advertisement. It is absurd that a accidental user would actualize such a paid attack in the Apple style.
Connecting alike added acerb to Apple is added advice from the webpage’s antecedent code. While the videos are absolutely hidden from actuality anchored by others, the antecedent cipher informs us that the advertisements are absolutely actuality hosted on video-sharing arrangement Vimeo.
These videos are hosted on a paid/pro annual by the name of “MAL.” The absolutely hidden MAL Vimeo account was created 5 canicule ago, and it lacks any added information. The videos from the Tumblr do not alike appearance up about on the approach page.
MAL is the name of Apple’s announcement bureau based in Los Angeles, California which works with Apple on best of its print, online, and television announcement strategies. The Acronym MAL is abbreviate for Media Arts Lab, and the accumulation is a analysis of announcement behemoth TBWA.
Besides the sponsored posts and a affiliation to a backstairs Vimeo annual with the name “MAL,” there is not abundant abroad that connects these videos to Apple. It is cryptic if Apple will advertise that it is abaft this new attack if it is, in fact, the website’s creator. However, the aggregation has ahead acclaimed that iPhone 5c sales accept appear in beneath expectations (even with the phone’s added viral advertising), so conceivably Apple is aggravating article new with its ally at Tumblr/Yahoo.
Update: Apple has adapted the folio with several new ads of the aforementioned style:
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