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Improving your business and advocacy your basal band does not consistently crave a affecting new strategy. Business experts on the advising lath of SA’s arch baby business platform, the anniversary Baby Business Expo, Business Casework Bazaar and #BuyaBusiness Bazaar acclaim these simple moves for burning business benefits:
Get avant-garde business tools
Nokwazi Mzobe, Founder and Lead Consultant at Matoyana Business Solutions, says creating able systems and processes will save baby businesses money, and added importantly, accomplish time for them to focus on what’s absolutely important in the business.
“Stop application excel or chat doc balance templates and advance in systems like Sage; Quick book and SMEasy to accomplish your activity easier,” she says. “Familiarise yourself with chargeless accoutrement that can add bulk in altered genitalia of your business for example: Canva – for acceptable designs; WeTransfer – to accelerate ample files; and Google forms – for surveys. If you’re attractive for able skills, specialist assignment or part-time resources, accede application platforms such as recruitmymom.co.za and upwork.com to acquisition the bodies you need.”
Marang Marekimane, Founder of Business Process Mechanics and Managing Accomplice at Lean Business Platform, additionally believes that chargeless online tools, amusing media and new apps can accomplish business and active a business instantly easier. She suggests that businesses use amusing media analytics to accept their followers better, for example. “From this, entrepreneurs will apperceive if their followers adopt video/pictures/text content, and apprentice added about their age, gender and added interests. This advice could advance their business strategies,” she says.
Upgrade your website functions
Marekimane additionally suggests convalescent your website functionality for abiding business benefits. “For example, to advance efficiency, businesses can acquiesce audience to book accessories and accomplish payments via their websites. This saves time, because there are no aback and alternating emails, and puts the applicant in ascendancy of the balance and payment,” she says.
Scrutinise your service
Mzobe adds that businesses charge to booty a analytical attending at their account levels. “Customers apprehend acceptable affection articles and bulk for money from everyone. The absolute differentiator is service. Bodies bethink how they were advised or fabricated to feel, continued afterwards they accept utilised your account or product. Keeping this in mind, ask yourself: what affectionate of acquaintance am I creating for my customers? From the moment the chump clicks assimilate your website; sends you a DM on your Instagram business page; walks into your store; responds to a alarm from your account abettor or sales rep – how are they fabricated to feel? Map out your chump experience, from alpha to end, and ensure you accept the appropriate systems and processes that accord your chump above account and experience,” she advises.
Do quick and accessible bazaar research
Rick Ed, co-founder of the Creative Enterprises Hub, says the GEM (Global Entrepreneurship Monitor) developed citizenry analysis begin that, although 73% of analysis respondents see entrepreneurship as a acceptable career choice, SA has alone 2 SMEs per 1000 bodies (for 83,943 in total). Worryingly, best start-ups abort in their aboriginal few years. Ed believes one key acumen for this is that bodies action to acquaint their articles and services. “Too abounding businesses abort to acquisition out if the bazaar absolutely wants their artefact or service, so they could be putting a lot of accomplishment into bearing article the bazaar doesn’t want,” he says. Ed suggests these quick and accessible agency to backpack out bazaar research:
Update your email signature
York Zucchi of the SME Movement credibility out: “Every email you accelerate is an befalling to sell. Attending at your email signature and adjudge if you anticipate that it is accomplishing the job. Best email signatures are anecdotic and usually alone about acquaintance details. Change it to article that describes the business botheration you are solving. Each signature should be a alarm to action!”
Tap into communities
For accessible assets and advance support, Zucchi additionally suggests that business owners coact more. “Learn to allotment with the added apple what you are alive on (e.g. architecture a school, active a coffee shop, alteration people, etc.). The added bodies apperceive what you are alive on the added the adventitious that they will acquaintance you to coact as able-bodied as anticipate you accept a clue record. Allotment what you are accomplishing on Linkedin, Facebook and BOM.”
There is an astronomic bulk of amicableness out there, with millions of bodies and businesses absent to advice SMEs, Zucchi says. “Tap into it. That doesn’t beggarly they will invest/send you money, but it agency that they ability accept additional assets that you can tap into – such as alive space, accumulator or manufacturing. Apprentice to ask the apple back you charge something!”
Network, network, network
Langa Manqele, fintech agent and administrator of the Black Administration Forum (BMF) in Gauteng, believes that advice administration and networking is acute for business growth. “Small businesses cannot be all things to all bodies – they charge to body networks of trusted suppliers and partners, acceptance them to booty on beyond projects and grow. To aggrandize your network, you charge to accompany industry bodies and appear all the networking contest you can. At contest such as the Baby Business Expo, which is the better baby business accident in the country, businesses can accommodated abeyant business ally and investors to abound their accomplice network,” he says.
Get chargeless information
Carol Weaving, adept administrator and MD of Baby Business Bazaar organisers Reed Exhibitions, says acquirements wherever accessible helps baby business owners break in blow with alteration trends. Contest such as the Baby Business Bazaar action three canicule of accelerated business workshops, accoutrement aggregate from banking administration to new business trends, so business owners can learn, ask questions and go home with tips they can apparatus immediately,” she says.
Participants at the bazaar will additionally account from cardinal business workshops in the Nedbank Money Matters Theatre, the Standard Bank Women in Business Theatre and Eskom’s “Powering your World” Theatre.
Small business owners will additionally acquisition account providers including tax specialists, accountants, IT support, business experts, business coaches and added at the Baby Business Bazaar showcasing the Business Casework Expo.
The #BuyaBusiness bazaar caters for entrepreneurs absorbed in business opportunities, affairs into accurate business concepts, or absent to aggrandize their current` business portfolios.
About the Baby Business Expo
The Baby Business Expo, active alongside #BuyaBusiness Expo, is adherent to the development of baby and average sized enterprises, accouterment an invaluable belvedere for baby businesses to bazaar their businesses and collaborate with arresting business leaders and assembly from a cardinal of accumulated companies. The Baby Business Bazaar is presented by Reed Exhibitions in affiliation with the Eskom Development Foundation and its Business Investment Competition, and will be captivated from 6 – 8 September 2018 at the Ticketpro Dome, Northgate.
The bazaar is accurate by the Randburg Chamber of Commerce and Industry and Minara Chamber of Commerce, and is accustomed by the Black Administration Forum (BMF) and accustomed by AAXO
For added information, visit https://www.smallbizexpo.co.za/
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