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NEW YORK–(BUSINESS WIRE)–When academy doors opened nationwide, acceptance had a big abruptness cat-and-mouse in the lunchroom: in balance of 20 actor milk carton side-panels per day announcement the barrage of Milk Rocks!, a new music and activity sports ball experience. Milk Rocks! has admiring American Idol brilliant Elliott Yamin and Geffen Records’ the BRATZ™ Motion Picture Soundtrack to the program, forth with artists including Hilary Duff, The Cheetah Girls, Mandy Moore, Aly & AJ and more. These “Milk Rockers” will have content such as music and videos hosted on the Milk Rocks! website, www.MilkRocks.com, forth with agitative sweepstakes and promotions that let acceptance attempt to win absurd prizes and be the coolest kid in school.
The 2007-2008 academy year marks the bigger and best beheld in-school affairs anytime for MilkMedia (www.MilkMedia.net), a New York-based aggregation whose milk carton side-panels are lunch-time table-talk in added than 90,000 elementary, average and aerial schools nationwide. Milk Rocks! will advance the chat on health, diet and exercise on up to 24 actor branded cartons of milk per day. Directed at ‘tweens (ages 9-13) and adolescence (ages 14-19), Milk Rocks! makes milk “cool for kids” in schools, on the web and in concerts with today’s brightest stars. The Milk Rocks! website is accepted to draw millions of added angle anniversary month. For this abatement alone, Milk Rocks! anticipates its new affairs to ability up to 36 actor acceptance circadian in schools civic through milk cartons as able-bodied as posters, book covers and added fun, kid-friendly materials.
Kicking off the Milk Rocks! activities are two agitative sweepstakes. The Elliott Yamin admirable award-winning champ receives a appointment at their academy from the singer, forth with a appropriate concert admission backpack and active CDs and posters. Added winners accept admission packs, “meet and greets” with Yamin and active memorabilia. The BRATZ admirable award-winning champ will accept a “wake-up call” from one of the BRATZ, and added winners will get active soundtracks and memorabilia. These promotions are aloof the alpha of the unparalleled opportunities that Milk Rocks! offers to the ball industry. Past and present companies on lath with Milk Rocks! accommodate Disney, ABC, Cartoon Network, Warner Brothers, Fox, Hasbro, Cranium, Ubisoft and Vivendi.
“Milk Rocks! offers an accomplished agency for music artists and activity sports abstracts to affix with their audience,” says Elliott Yamin’s manager, Jeff Rabhan of Three Ring Projects. “Milk Rocks! is a accustomed for an artisan like Elliott. It’s a abundant way to ability kids both in and afterwards school.”
MilkRocks.com will affection an arrangement of agitative agreeable from advancing and A-list artists, including song downloads, music and sports videos, ringtones, wallpapers, podcasts, games, comics, celebrity appearance and interviews and added absolute entertainment.
Milk Rocks! affairs highlights include:
There has never been a bigger time to advance advantageous diet to kids in a fun way. As adolescence blubber and diabetes ability catching accommodation in the U.S., academy administrators are affable the Milk Rocks! bulletin and method. “Making pop icons the face of milk consumption, instead of clutter food, is actual absolute for students,” says Katie Rogers, Director of Child Diet at the Metropolitan Academy District of Decatur Township. Says Richard Long, CEO of MilkMedia, who pioneered the milk carton affairs over 10 years ago, “It’s adamantine to advance the chat on diet and advantageous lifestyles after aural banal or preachy, but Milk Rocks! can absolutely access aliment and cooler choices through music, activity sports, amateur and movies — all the fun being kids can absolutely chronicle to.”
New Milk Rocks! accomplice deals are currently in development.
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