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SAN DIEGO — Rich Allison is a above Marine Corps captain who was never in combat. Now he is on the advanced curve of the ability wars.



Allison, 47, is a key amateur in a movement of men’s rights activists arduous female-focused businesses, business strategies, educational programs and borough projects that accept surged aback the acclamation of Admiral Donald Trump in November 2016 and the #MeToo movement.

He has been a plaintiff in 13 lawsuits, best of which adduce bigotry adjoin men in abuse of California’s Unruh Civil Rights Act, alleged for the baby-kisser Jesse Unruh, accepted as “Big Daddy.” It outlaws bigotry adjoin all bodies by any blazon of business enactment in the state, behindhand of a person’s sex, hunt and added characteristics. Allison and his accomplice would like to admonish anybody that Unruh’s ample affiance of “full and according accommodations, advantages, facilities, privileges or services” extends to men.



“I accept in amusing amends and fairness,” Allison said.

Since September 2017, he has filed three lawsuits, including one aftermost ages adjoin Banking Casework Admonition Sharing and Analysis Center, a nonprofit that helps the banking casework industry with concrete aegis and cybersecurity. In 2016, the alignment started a “Diversity Scholarship” that awards changeable recipients $5,000 apiece, forth with accoutrement the costs of accessory an industry conference.

“Cybersecurity is fabricated up of able-bodied over 90 percent men, and the abstraction is that assortment of thought, including from gender, will absolutely advance our cybersecurity as a nation,” said Bill Nelson, the organization’s admiral and CEO. “We saw this accusation and acquainted like, ‘No acceptable accomplishment should go unpunished.’”

The use of Unruh by men’s rights activists reflects “a gross confounding of the attributes of our sexist association and of what is accurately activity on in the accompaniment of California,” said Larry Organ, the advance advocate at the California Civil Rights Law Group, whose address are in Oakland.

Yet it is additionally absolute abeyant acknowledged holes in assertive accepted feminist strategy.

Meet the Plaintiffs

On a brilliant Thursday in June, Allison absolved boring bottomward the stairs of a bandage capital bartering centermost in city San Diego to allocution about his efforts.

Shy-seeming, he beneath to accept his photograph taken. “Just aggravating to accumulate a airy state,” he said, as he sat bottomward in the civic address of the Civic Affiliation for Men, which is busy with posters (“Combat Deaths 99.9% Male”), endless of books (“Hotsy Totsy FemiNazi” and “Abused Men: The Hidden Ancillary of Domestic Violence”), buttons (“Prosecute apocryphal accusers!” “California is Sexist & Hateful Adjoin Men”) and bonanza stickers (“Don’t be THAT girl: Embarrassed about a hookup? Angry at a boyfriend? Accommodating to abort a life?”).

Allison was sitting with Allan Candelore, 34, addition NCFM affiliate and common plaintiff, and Harry Crouch, 68, the coalition’s president.

Crouch, who grew up in Anchorage, Alaska, said he began alive in men’s rights afterwards a accord with an calumniating woman led him to seek accompaniment allotment for a affairs for abused men. He was told men don’t authorize for such grants, he said.

After affective to Southern California, Crouch met Philip W. Cook, the columnist of “Abused Men,” who told him about NCFM, which emerged from men’s rights groups that formed in the backward 1970s and aboriginal 1980s, in the deathwatch of feminism’s added wave. Crouch abounding a affair in Los Angeles and joined.

He started a paternity-testing business in San Diego, but it didn’t booty off. He again opened a amplitude alleged the California Men’s Center, which he hoped would become a apartment for men. Aback he abstruse that the coalition’s admiral was gluttonous a successor, Crouch aloft his duke and angry the California Men’s Centermost into NCFM’s headquarters. From there he oversees its website, which lists 29 capacity in cities about America and in Israel, Canada and Kenya, and its social-media feeds. NCFM is a registered 501(c)(3) with assets of $115,182, according to GuideStar.

Swag includes bracelets that say, “Save the Males.”

Allison, a afar ancestor of three, was fatigued to the movement afterwards celebratory that accepted ability can abate the accent of men in families and society. He begin a T-Mobile ad that ran during 2015 Super Bowl in 2015 decidedly galling. In it, actor Sarah Silverman calmly a brace their bairn babyish and says, “Sorry, it’s a boy.”

“If you took the cast ancillary and said, ‘Sorry, it’s a girl,’” Candelore said, “we’d be up in arms.”

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Candelore works for his father’s law firm, Men’s Acknowledged Center, in the aforementioned architecture as the NCFM office. It abundantly represents men in divorce, aegis and ancestors cases. (The close has changeable admirers as well, Candelore said, including benevolent grandmothers angry for appearance rights.)

He is additionally an alive plaintiff, who won a cardinal in a case adjoin Tinder for age bigotry and is advancing addition case adjoin Facebook for its ethnically careful announcement practices, alike afterwards the aggregation abeyant them. In a statement, Tinder said it intends to activity on; Facebook did not comment.

A adolescent plaintiff on the Facebook matter, Bert Riddick, 59, came to the men’s rights movement afterwards actuality complex in a ancestors artifice case. For years, Riddick’s paycheck was docked $800 a ages for adolescent support, although DNA tests appear the adolescent was not his. He auspiciously argued to accept $168,000 in added adolescent abutment debt asleep but was not able to balance the money he had paid. Allison is the alum of a boys basic academy in Connecticut who abounding the University of Southern California and has formed in admonition technology. He traces his absorption in bigotry cases to his aggressive service, during which he was stationed with his ancestors in Japan.

“I aloof anticipate I was a little bit added acute aback I was aback actuality adjoin fairness,” Allison said. “You see who’s putting the amount on things, who’s accidental aback to society.”

Getting complex in the NCFM and filing Unruh cases accept helped him approach difficult affections into absolute action, he said.

“It gave a purpose to some of the things that I was activity instead of basically accusatory and it doesn’t go anywhere. At atomic you can focus on things instead of internalizing it,” Allison said. “I anticipate as men we accept a addiction to internalize a lot of things, and it puts some bodies over the edge, area they may do article to abuse themselves and abuse others.”

Testing the ‘Man Tax’

The affiliation assembly accept become accepted about boondocks as men who appetite to apperceive aback a bar or club is alms a abatement on admissions or drinks alone to women.

“I get acknowledgment from bodies saying, ‘Hey, look, someone’s accepting this event,’” Allison said. “Or I get article from a promoter, cogent me, ‘Hey, they’re aggravating to do this’ or ‘This business is accomplishing this thing, we’re actuality honest, and again these added guys are actuality base by absolution women in chargeless to a place.’”

Then Allison and his assembly will “test out” the place, acceptation they will go to an enactment or accident and seek the appropriate acceptance or amount actuality offered to women, sometimes with a awning story.

After actuality angry abroad or answerable more, the plaintiffs assignment with a advocate and adjudge whether to sue. “I accept never filed a case that has been barmy or annihilation like that,” Allison said.

He did not appetite to altercate the specifics of any actions, but actuality is a sampling:

— In 2010, Allison was a plaintiff on a chic activity civil-rights accusation filed adjoin abundant metal bandage Bristles Finger Death Punch, House of Blues and Live Nation afterwards he, Crouch, Candelore and Jackie Durazo, who was again an in-law of Candelore’s, went to the band’s “Chicks for Free” concert and the men were answerable $27 for acceptance but Durazo was not. “They ambulance hunt these contest and accomplish a little money for themselves,” said Allen Kovac, now the administrator of the band. “This array of affair is a stain on laws that are meant to akin the arena field.”

— In 2013 Allison, forth with Crouch, Candelore and addition plaintiff alleged Jeff Perwein, sued Maderas Country Club, in Poway, California, as able-bodied as a aggregation alleged Women on Course, for hosting a alternating networking accident for women alleged Clinic & Cocktail.

— A few months later, the aforementioned accumulation and Carolyn Bell, the NCFM associates coordinator, sued El Mundo Del Tango, a restaurant and bar in San Diego, afterwards the men were appropriate to pay a awning charge. Bell was not.

All of these cases were settled, and the defendants wouldn’t comment.

In a added contempo case, Allison sued Poway Weapons & Gear Inc. for providing, already a month, chargeless use of its cutting ambit to changeable patrons, as able-bodied as a lounge and raffle.

“I absolutely abjure the allegations, and it will be calmly accurate in court,” said John Phillips, the buyer of Poway. “We accept pictures of men in the alleged women’s lounges, and we absolutely accept had complaints from women that men were acceptable too abounding of the raffles.”

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Allison, Candelore and Crouch all say that their cloister accomplishments account women’s rights because special-drink offers and differences in awning charges, in particular, are generally advised to draw changeable barter as a allurement for men.

“If you’re giving best analysis to women, you’re acute adjoin them as well,” Crouch said. “That’s funny, but you are. You’re base them.”

When Allison, Crouch or added ambitious plaintiffs go to establishments to analysis them, they on break accompany Bell, 51, because they charge a woman, she said, to prove altered treatment.

She had activated establishments bristles or six times afore she fabricated the case to the men that she should be included as a plaintiff so she could allotment in the banking rewards.

Bell said she accustomed about $1,500 from the El Mundo Del Tango lawsuit. “I didn’t get according pay,” she said. “I kept badinage that I should sue them.”

A Actor Speaks

Last September, Allison sued Ladies Get Paid, a career-development aggregation for women, afterwards he was angry abroad from one of its gatherings at a bar in San Diego. (Allison additionally sued the bar and bar’s owner.)

Founded in 2016 by Claire Wasserman, a above business director, Ladies Get Paid was advised as a “safe zone,” she said, area women could allege aboveboard about money and issues accidental to pay disparities and “uncomfortable gender dynamics at work.” Contest of altered sizes accept amount from $15 to $60 and accept featured able coaches and added speakers.

A added accusation adjoin Ladies Get Paid was additionally filed, on account of a man alleged George St. George, who, the complaint said, was angry abroad from an accident in Los Angeles.

Wasserman was abashed to acquisition herself on the amiss ancillary of bigotry lawsuits. “At aboriginal I acquainted absolutely accusable and aloof thought, ‘How could I accept been so brainless for starting article that keeps some bodies out?’”

“Then I got over my guilt,” she said. “Then I got mad.”

California law provides that if the cloister finds there has been a civil-rights violation, the actor is answerable to a accomplished and charge pay the prevailing plaintiff’s acknowledged fees and costs. Wasserman’s aggregation is new and self-funded; she took her lawyer’s advice, which was to achieve the cases. She has afflicted her company’s policy, and it now welcomes men at events.

“We don’t accept the money to activity it,” Wasserman said. “These guys are winning. We are rolling over and allotment them.”

The Lawyer

Behind about all of this activity is a advocate alleged Alfred Rava, 62. Formerly a secretary of NCFM, he has filed some 300 Unruh cases, at a amount of about one per ages for the accomplished three years. Citing a disability, he beneath to accommodated in actuality for an account or to allege on the buzz but was a accommodating email correspondent.

Rava wrote that his admiration to authority companies answerable for cogwheel analysis came from growing up in the anthracite fields of northeastern Pennsylvania, area he saw “how the affluent abundance owners abject the poor Polish, Italian and Irish immigrant atramentous miners, such as my grandfathers, uncles and father.”

He said that his assignment has benefited women as able-bodied as men. He acicular to a class-action adjustment of $370,000 afterwards a drinks-special accusation Rava filed adjoin the ancestor aggregation of Tony Roma’s, with Riddick as the plaintiff.

Rava additionally acclaimed that he served as adviser to the advocate apery a woman who in 2009 filed a accusation adjoin MasterCuts, a alternation of beard salons, for alms advertisement discounts alone to men.

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Rava accelerating from Penn Accompaniment with a amount in ecology science and helped architecture wastewater analysis accessories and added ecology articles in Houston. He sued two above administration for defalcation of commissions and won a board adjudication adjoin an allowance aggregation afterwards it denied a $6,500 affirmation on a damaged car.

Motivated, he said, to “help added bodies who got screwed,” he enrolled at California Western Academy of Law, in San Diego. In 2002 he went to a bar in San Diego’s Gaslamp Quarter and was answerable a $10 acceptance fee that women didn’t accept to pay. “I asked the bouncer if I could get in for free, and he told me he would do so if I went home and put on a brim and some lipstick,” Rava wrote.

Instead, “I did some analysis on the internet and apparent that ladies’ night and charging men added than women for awning accuse or for drinks constituted sex bigotry beneath California law, accurately the Unruh Civil Rights Act.” He sued the bar and won.

In 2009, the Oakland Athletics baseball aggregation and Macy’s agreed to a appear $500,000 adjustment for a Rava accusation of gender bigotry afterwards a 2004 Mother’s Day weekend promotion: The aggregation had accustomed chargeless hats to the aboriginal 7,500 women who showed up for a game.

Not all of the businesses Rava sues concede. In 2011, a applicant took on the Trump Civic Golf Club in Rancho Palos Verdes, California, claiming that it discriminated adjoin men by alms changeable golfers a 25 percent abatement and fractional donation of their greens fees to analysis during Breast Cancer Awareness Month.

A adjudicator agreed with Trump Alignment attorneys that the case Rava filed should be dismissed, a accommodation an appellate cloister upheld.

In the accomplished year or so, about all of Rava’s Unruh bigotry complaints — a December 2017 accusation adjoin the Pendry Hotel in San Diego, amid added defendants; a June 6 filing adjoin a bandage club that hosted a “Lesbian Night” — accept amorphous with a adduce from “Animal Farm” by George Orwell: “All animals are equal, but some animals are added according than others.”

‘Just One of the Girls’

Rava has a new client: Lawrence Pollister, accepted as Abe, a self-described “liberal, pro-gender adequation feminist.”

In May, Rava filed a chic activity Unruh accusation on account of Pollister, 29, afterwards a November 2017 ball appearance for a female-only admirers performed by Iliza Shlesinger at a amphitheater in Los Angeles. Shlesinger; a assembly aggregation and its owner; and United Talent Agency, which appointed the gig, are cited as defendants.

Pollister said in an email account that he bought tickets to Shlesinger’s “No Boys Allowed” achievement afterwards accepting apparent her do actor a few weeks earlier. He affected “No Boys Allowed” was the name of her show, like Beyoncé’s “Formation.”

But aback he and a changeable acquaintance showed up at the club and went to the will-call berth to retrieve their tickets, Pollister was denied access by a club employee, he said, because he is a man.

“Oh no, honey, I’m aloof one of the girls! I’m gay,” he told her.

The agent told him, he said, that Shlesinger absolutely wasn’t acceptance men into the show.

Pollister, who confused to California from New Mexico to escape what he alleged “an backbreaking Republican rural association who abandoned and bent me for actuality an chichi gay man,” was ashamed and agitated to be excluded, he said. He said he approved an acknowledgment through Shlesinger’s assembly but did not accept one and began to do analysis about bigotry law.

Then he apprehend that a accusation had already been filed, by Rava on account of St. George, the plaintiff on one of the Ladies Get Paid lawsuits. Pollister contacted the lawyer, who absolved St. George’s accusation and again refiled it as a chic activity with Pollister’s name aloft the complaint.

“What Iliza did that night was an advance on gender equality,” said Pollister, who in a consecutive email alluded to the contempo Supreme Cloister cardinal in favor of Masterpiece Cakeshop, which had banned to actualize a block for a gay wedding.

“My motivations are absolutely political. I don’t appetite addition to say, ‘I won’t broil a block for you because you’re gay,’” Pollister wrote. “How is that altered from saying, ‘I won’t let you in this amphitheater because you’re a man?’” He additionally invoked one of #MeToo’s best admired phrases.

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“A marginalized accumulation of bodies doesn’t charge to exclude others to actualize a ‘safe space.’” Pollister wrote. “Doing so absolutely does absolutely the adverse and gives ability to your oppressors.”

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