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Mark Greene started aerial action missions in Afghanistan anon afterwards 9/11. Now, he’s administrator of an addition lab confined consumers who feel abandoned by their banking institutions.



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September 21, 2018 9 min apprehend



In this series, The Gambit, Entrepreneur accessory editor Hayden Field explores extraordinary risk, speaking with acknowledged bodies about how they overcame abnormal obstacles to activate a aggregation or switched industries absolutely in a “career 180.”

Mark Greene started his aisle to the Air Force during a time of peace, but aback the 22-year-old graduated, he was beatific about anon to Afghanistan.



“I was the chic that accelerating appropriate afterwards the architecture came down,” Greene said. “It was a absolutely aberrant time to alpha a career as a aggressive pilot.”

The new fighter pilot had aloof completed a training affairs in Mississippi, and he began his aboriginal day as a additional abettor — outranking 85 percent of the military. Greene said he remembers 19-year-old Marines actuality attempt by snipers or active from roadside bombs, and from the air, it was Greene’s job to accept to what was accident on the arena and again acknowledge accordingly.

Image credit: Alec Lloyd

“[There was] absolutely no air action in these fights — it was added attention bodies on the ground,” he said.

Whenever he alternate home, Greene would apprehend annual letters acknowledgment asleep Americans in Mosul and added cities. He could brainstorm those places. It was difficult to appear home, but Greene said it was additionally boxy to go back. By 2008, he was spending as abounding as 220 canicule a year overseas.

In the afterward years, Greene went on to fly about 170 action missions. However he acquainted about the war itself, he enjoyed the “mission aspect” of his job: responding to the needs of disturbing U.S. soldiers.

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Later, he’d administer that aforementioned mission-oriented cerebration to article abroad entirely: creating new banking accoutrement for disturbing consumers beyond America.

Image credit: Alec Lloyd

Greene is the administrator of SafetyNet, an addition lab that’s allotment of CUNA Mutual Group, a civic allowance company. The addition lab’s ultimate ambition is what sets it apart: Accept to the needs of millions of Americans disturbing through banking accident — bodies that banks and acclaim unions may not appearance as first-priority barter — and actualize absolutely new banking accoutrement for them. Here’s his story.

Greene’s ancestors is amazing in number. His ancestor is the youngest of 14 siblings, while his mother is the youngest of bristles — acquiescent hundreds (yes, hundreds) of cousins. Relatives of all ages riddle Greene’s adolescence memories. His ancestors members’ approaching trajectories would alter as abundant as their personalities — some activate abundant success, others struggled with claimed accounts and still others, as he put it, concluded up on the “wrong ancillary of law.”

Greene’s parents didn’t generally altercate money, but he remembers seeing them attempt — there were hints, he said, that the ancestors wasn’t necessarily on defended banking footing. One anamnesis in accurate sticks with Greene, and it would go on to appearance how he thinks about annual and gratitude. When, at age 10 or 11, he had his affection set on the newest brace of Nike shoes, his ancestor presented him with a brace by a cast Greene had never heard of. He recalls that his acknowledgment — agitated and careless — aching his ancestor deeply.

“That’s article that afflicted me my accomplished life,” Greene said. He recalled thinking, I accept to change this. From that point forward, he had a renewed boldness to advice bodies disturbing in any difficult situation.

After the banking crisis hit in 2008, the government absitively to consolidate aggressive bases, and Greene’s fleet was discontinued. He had a choice: Either backpack to Germany or do article else. Greene absitively to administer to law academy with the ambition of eventually prosecuting war crimes — afterwards all, he’d abstruse about law by belief the laws of war as a pilot. At the aforementioned time, one weekend a month, he flew training missions for the Air National Guard.

Greene’s aboriginal chic in law school, Contracts 1, afflicted his career trajectory. One day in class, he apprehend about a cher altercation that could accept been abhorred if the defendants had organized their business abnormally from the get-go. Since Greene had been accomplished as an engineer, he was artlessly absorbed in how things are congenital and put together. Because of that, he said, acquirements about the anatomy of businesses “blew [his] mind.”

Image credit: SafetyNet

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“Studying how a arrangement is accounting affectionate of changes the way you anticipate about how aggregate is structured,” he said. “That was the aboriginal moment area I saw the ability of business.”

The chic didn’t alone advise Greene about abiding business anatomy — it additionally accomplished him that companies could finer addition their ability by alert to absolute acknowledgment from consumers. Through his time in the military, Greene had abstruse that on the government side, that acknowledgment bend — abutting anon to the bodies — was awfully convoluted.

The abstraction of alert to barter to acquaint a business’s foundation would appear into comedy eventually than Greene realized. Post-graduation, he snagged a job at Merrill Lynch in Madison, Wis., but his flush applicant abject — and a address on the state’s ancestral alterity — sparked new boldness in Greene. He acquainted he could be accomplishing abundant added to advice a beyond array of consumers on the ground. 

One day in 2016, Greene met with Dan Kaiser, an controlling at CUNA Mutual Group. Kaiser capital to allocution through annual about altered banking solutions Greene admired existed. Kaiser was allowance to advance an addition lab, he said, to focus on solutions for consumers’ claimed accounts issues, and it was actuality kept abundantly beneath wraps. The activity was spurred by a Federal Reserve address citation abstracts that abutting to bisected of Americans would be clumsy to appear up with $400 in an emergency — and that a greater cardinal of individuals than that didn’t accept $1,000 in savings.

After acclimation coffee, the men talked about how allowance could be addled on its arch to advice disturbing bodies with actual banknote breeze needs or assure their accumulation accounts. But Greene didn’t apprehend he was interviewing for a job until he accustomed a game-changing buzz alarm that aforementioned week. “We’re architecture a team,” he recalled audition from an controlling on the added end. Greene accustomed the action and abutting the addition lab as anon as it launched.

On Greene’s aboriginal day as administrator of SafetyNet, he said he met the aggregation and apprehend the mission annual on the wall: “Improve the banking abundance of millions of aggressive bodies by developing avant-garde banking solutions that advice individuals administer abrupt banknote flow, bill acquittal and accumulation challenges.”

Members of the aggregation were tasked with cerebration of artistic means to break constant banking problems, and Greene anon apparent he would commence on a nine-month adventure to allocution with 7,000 consumers in states including Texas, North Carolina, Wisconsin and Illinois about the accoutrement they admired they had to booty ascendancy of their money. Greene said he didn’t accept the statistics that Trunzo had cited in their coffee affair until his eight-person aggregation began speaking with consumers beyond the country.

On April 11, 2016, Greene sat in a Hilton auberge in Madison, Wis. He was cat-and-mouse to allege with a woman alleged Chelsea about her money struggles as allotment of SafetyNet’s new venture. Chelsea had alleged beforehand in the day to abolish the interview, but she eventually afflicted her apperception and assuredly absolved into the Hilton about 5:30 p.m.

Greene listened as Chelsea explained how hopeless she acquainted — that she abhorred about all acquaintance with her banking institutions, including aperture mail, and that managing her money paycheck to paycheck had become about a alarming experience. She said the money that she owed ancestors associates had apprenticed a breach amid them, and admitting she admired she could booty ascendancy of her banking life, she didn’t apperceive area to begin.

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Image credit: SafetyNet

Chelsea burst as she talked, and as she unloaded added and added of her story, she became added emotional. Her affliction was so abundant that Greene acquainted like he was speaking with a victim of calm violence. All he could anticipate to do was action her a bottle of baptize — and listen.

“I larboard that chat with the activity that that accord that she had with her affairs and banking academy was abusive,” he said. Aback he absurd Chelsea apery millions of bodies in the U.S., Greene said he knew he had to assignment to change the way bodies collaborate with the banking institutions that should be confined them.  

The photos of the consumers Greene and his aggregation batten with concluded up in accurate rows on the bank of SafetyNet’s primary affair room. Every time the aggregation meets to altercate an issue, they’re beneath the alert eye of the bodies who were honest abundant to allotment their money woes with a aggregation they believed may be able to advice them.

After 7,000 conversations with consumers, Greene started brainstorming solutions he and his aggregation could body — including “layoff insurance” for bodies after emergency savings.

This year, Greene’s aggregation is architecture 25 altered articles to accommodated the needs of financially beggared Americans, including an employer-match accumulation annual product, a blazon of allowance aiming to assure bodies from eviction, a new blazon of peer-to-peer lending belvedere and alike pet insurance. The chat Greene had with Chelsea in April 2016 aggressive SafetyNet to advance a new blazon of allotment app, and Chelsea is currently beta testing it.

By the end of 2017, SafetyNet was growing at a amount of added than 8 percent anniversary over anniversary — primarily via chat of mouth, Greene said, and after application allowance agents. The aggregation now operates in 10 states.

“What we appetite to be,” Greene said, “is a aggregation that understands our consumers bigger than anyone.”

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