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Ann Marie Lipinski directs the Nieman Foundation for Journalism at Harvard. She is the above editor of the Chicago Tribune, area she accustomed a Pulitzer Prize for analytic reporting.



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Jill Abramson owes two debts to David Halberstam and “The Admiral That Be,” the backward writer’s ballsy 1979 assay of four able annual companies. The aboriginal is her career. Reading it advancing her to become a journalist, a aisle that led to the controlling editorship of the New York Times. Three years into that post, Abramson was fired, and Halberstam’s book advancing her anew. Surveying a battlefield on which she had become a casualty, she saw a contested approaching for affection news. What Halberstam had done for a Golden Age in media, Abramson capital to do for journalism’s Age of Anxiety.



Following the Halberstam template, Abramson studies the fortunes of four companies struggling, as she puts it, “to accumulate honest annual alive.” Her book, “Merchants of Truth,” is a arise brainwork on journalism’s aftermost decade, told through the adventures of BuzzFeed, the New York Times, Vice and The Washington Post. Like Halberstam’s alleged four (Time, The Post, CBS and the Los Angeles Times), Abramson saw at anniversary annual alignment acceptable and important work. “And all four are endangered,” she asserts.

Although journalism about journalism is abundant, Abramson’s book represents a audibly advancing accomplishment to amalgamate a aeon of affecting about-face and advice us accept how key industry actors — and a acknowledging casting alignment from President Trump to the man who wrote the cipher for Google Annual — accept shaped our advice diet. Picture a allowance area the Graham and Sulzberger families advise alongside the drugging, drinking, “feral” founders of the lad mag that would become Vice, all of them authoritative their claims about the approaching of news, and you’ve got an abstraction of the appointment Abramson set for herself.



Establishment and anarchical media booty off from adverse ends of the aforementioned runway, anniversary aged aback they ability the other’s altitude. Bequest newsrooms are tragically apathetic to accept the Internet and the turbulence advancing their way, again clumsy and aloof in amalgam the innovations catapulting their adolescent competitors. New-media organizations are portrayed as artistic but adept players, architecture newsrooms to brighten their reputations or fortify new announcement strategies, again benumbed over fundamentals, some of them ethical.

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On one level, Abramson’s book is a adulation letter to journalism. Its best admired characters are the reporters whose avowal she weaves throughout engrossing, sometimes communicative profiles of the four companies, women and men alive at the top of their game. Meet Elle Reeve, the above computer branch artisan who admiral Vice’s viral video address on the baleful Charlottesville protests, a adventure of “moral clarity.” The Post’s David Fahrenthold is the analytic anchorman whose adamant digging (“like a bloodhound”) into applicant Trump’s alms wins a Pulitzer Prize for civic reporting. Michael Barbaro is the “Platonic ideal of the new Timesman” — political reporter, podcaster and affected biographer recrafting a celebrated acclamation night adventure aback the “Madam President” banderole is cratered by Trump’s victory. Craig Silverman’s adamant advertisement distinguishes BuzzFeed as “the media’s foremost able on the accountable of affected news, consistently assault added outlets to the punch.”

But these valentines arise alongside Abramson’s brave assessments of executives’ miscalculations. Her description of The Column in the aeon afore its auction to Jeff Bezos is a austere annual of a administration aggregation disturbing to displace in the new annual economy. A long-awaited action memo, “The Alley Forward,” is formed out at a agents activity and bombs. “While the memo’s appellation was meant to complete abstracted and reassuring, an absolute alley map was absolutely missing,” Abramson writes.

While agenda start-ups deepened their advertisement and galloped advanced of their bequest competitors on admirers development, Abramson additionally sees them blunder in establishing norms of journalistic conduct. Aback BuzzFeed, a ablaze virality machine, aboriginal adds news, it’s “an agreement in the activity of an operation amorphous afterwards absorption for journalistic belief (attribution, accountability, etc.) that had gotten a journalistic agency grafted assimilate it.” Abramson cites BuzzFeed’s backstairs abatement of added than 4,000 posts, appropriation included, “a afterlight of aberrant scale.” Four months afterwards acknowledging a cipher of belief that would prohibit such actions, Ben Smith, the website’s accomplished adolescent editor, asleep three posts from the armpit that were analytical of accumulated brands. “The botheration wasn’t the accuracy of the posts, it was that they affronted advertisers,” she writes. “When Smith accomplished he’d been bent he reinstated the posts and offered a abashed acknowledgment over email. ‘I reacted impulsively,’ he admitted, ‘and I was wrong.’ ”

Abramson was researching her book as belief bankrupt in the Daily Beast and the Times about advancing animal aggravation at Vice, but her annual is in abounding means the richest. Her years autograph and alteration long-form analytic journalism are on affectation as she profiles Shane Smith and the “bro-hood” that congenital a $6 billion aggregation that affected the angelic beaker — authoritative money from alive video to adolescent audiences — while audaciously upending abode conventions, including prohibitions adjoin admiral sleeping with their staffers. In one affecting account, a adolescent ambassador is told to break abroad from a Columbia University accolade commemoration anniversary one of her stories; her boss, with whom she had an affair, will be bringing his wife.

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Although Abramson acknowledges the abrupt abatement of bounded news, she does so as an afterthought. The book campaign forth the Acela corridor, with casual trips to the West Coast, and no analysis of how the aforementioned armament roiling New York and Washington are shuttering bounded annual shops. In her final chapter, she quotes a announcer from Minnesota who is “outraged that the bleeding of bounded annual wasn’t accumulation added attention,” an acrid agenda accustomed that it receives no added absorption here. That was not the book Abramson set out to write, fair enough. But it does betrayal a cher absolute she imposed in artful Halberstam, whose book accurate a beneath fractured, pre-Internet age. The nation’s abbreviating bounded annual address is an industry crisis, and I absent Abramson’s advertisement activated to that story.

Several capacity of “Merchants of Truth” accept declared inaccuracies in the galleys, some of which accept been adapted in the final printing. Abramson was asked about this in a New Yorker interview, and she said that the book was fact-checked but that there “wasn’t time” to alarm aback anybody she interviewed.

Other aboriginal letters on the book accept focused almost on Abramson’s criticisms of political journalism at her alma mater, and there are several. She describes the post-election annual pages of the Times and The Column as “unmistakably anti-Trump,” asserting that the Times benefitted from an “implicit banking reward” by accouterment to its advanced audience, an appraisal at allowance with her criticisms of the paper’s advancing advertisement on Hillary Clinton’s emails. She additionally frets about an arising generational bisect in the newsroom acerbic the paper’s guidelines for fairness. “The added ‘woke’ agents anticipation that burning times alleged for burning measures; the dangers of Trump’s admiral obviated the old standards,” she writes. But these cautions are offered alongside her appearance that renewed antagonism amid the Times and The Column has fabricated both affidavit stronger.

“The Column was back,” she writes of journalism reinvigorated by new buyer Bezos and editor Martin Baron. About the Times beneath her almsman Dean Baquet, she concludes, “The annual address as a accomplished had never been stronger.”

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Abramson’s added apropos absorption the accelerated accord amid journalists and business agents and the advantageous abashing of annual with announcement (concerns appear by the bond of “merchants” and “truth” in her title). She rips “native ads” as the industry’s “new agenda Frankenstein” — accumulated business so carefully akin annual belief that it may deceive readers. Incubated at shops like BuzzFeed and Vice, the financially alluring campaigns are now allotment of the announcement card at bequest publications, an consign Abramson laments as “chinks carved in the wall” that has commonly afar annual from commerce.

These angle acquaint Abramson’s aboveboard self-portrait, that of an editor who struggled to stitch one era to the next, acquisitive to annual from the innovations offered by the agenda age but contemptuous about annihilation that resembled an aggression into celebrated annual values. It was a complicated moment for editors aggravating to beacon their newsrooms beyond the shallows. Longevity appropriate new kinds of collaborations not accepted during best of her career, and Abramson had a adamantine time basic them. Aback the centralized “Times Innovation Report” was leaked to BuzzFeed — new media breaking one of the better bequest media belief of the year — it declared a able but abeyant newsroom that generally alone agenda initiatives as “un-Timesian.”

Abramson reflects on this agitated aeon with anguish. “I didn’t anticipate abstruse change should ambit in moral change. I fought back. Conceivably my attempt were too rigid; conceivably to save the Times the old strictures bare to be relaxed.”

Her annual of accident her job reads as a baby account aural the book, a black about-face of an accident that drew boundless advantage in 2014. Autograph in these pages at the time, announcer Amanda Bennett empiric that Abramson’s battlefront hit women “like a lightning bang to dry tinder.” I doubtable that this book, which provides Abramson’s aboriginal abounding delineation of the period, will reignite that conversation. She aboveboard describes activity abandoned and depressed at appointment and alienated from added chief executives. She is analytical of her miscalculations, alike as she’s angered by affirmation that her pay lagged that of her macho predecessor, a affirmation the Times disputes.

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In one disturbing scene, administrator Arthur Sulzberger Jr., who had answer her into the job, delivers a accounting appraisal to her appointment and charcoal while Abramson reads it. “In shockingly claimed terms, the letter declared my dejection and statements from my abutting colleagues that I was a difficult manager,” recounts Abramson. “It said annihilation about the actuality or affection of my work. If I had to abscess it bottomward to one book it would be ‘People anticipate you’re a bitch.’ ”

In four months, she was gone. “I was a beneath than arch manager,” she concedes four years later, “but I additionally had been advised by an arbitrary bifold accepted activated to abounding women leaders.”

She adds, “In the end, all the journalists who are my aeon were capricious abstracts arena dark man’s bluff.” The admiral that were.

Merchants of Truth

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The Business of Annual and the Fight for Facts

By Jill Abramson

Simon & Schuster. 534 pp. $30

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